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EG7’s acting CEO Ji Ham discusses investment in existing Daybreak games and support of a ‘AAA project’

  • Kane Dane
  • September 13, 2021

Experts in the gaming industry have been predicting that blockchain technology will revolutionize the gaming industry for a while now. With Daybreak Entertainment, an entertainment company owned by Sony Online Entertainment, announcing their investment in existing games and support of a ‘AAA project’, it is clear that this prediction is coming to fruition.

Daybreak Game Company is an online game developer that was founded in 2004. The company has produced games like H1Z1 and EverQuest Next.

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Last week, we reported that Enad Global 7’s interim CEO Ji Ham, who was appointed in an unexpected management shuffle, would be giving a video presentation to address concerns about his new role and the company’s objectives. That video is now accessible to see, and you may want to rethink your choice if you were hoping for some straight-talking wisdom.

Ham’s answers were almost breathless as he talked about EG7’s plans for more acquisition, investment, and investor value while providing vague timetables, noting that the company will “focus on strategic investments” while working alongside studio management rather than providing top-down management. He also discussed the company’s plans to introduce new goods, citing an undisclosed AAA project as an example. The specifics of this new game were few, although Ham did indicate that it would be based on a licensed IP.

Ham went on to discuss intentions to spend more in existing acquisitions, claiming that they had been “under-invested” under Daybreak’s leadership and promised that these older titles will get “more resources, both people-wise and money.” He specifically mentions DC Universe Online and Lord of the Rings Online as games that will receive additional support from EG7, as well as Evil vs. Evil, a vampiric single-player/multiplayer FPS that, according to a video from developer Toadman Interactive, promises “community-driven storytelling and weekly releases.”

What isn’t said, on the other hand, is nearly as loud as what Ham said. For instance, virtually little was said about what occurred at Cold Iron Studios or why Robin Flodin was fired at the end of August. The entire presentation is available here if you have approximately 30 minutes to burn.

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Kane Dane

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